Development of marketing and retail simulators for Business games
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چکیده
منابع مشابه
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متن کاملMarketing and business performance
Academics and managers have struggled for many years to understand and delineate the role of marketing in explaining business performance differences between firms. Most of the theory base for any such attempts has to be informed by strategic management theory, since the primary question that strategic management seeks to answer is why some firms outperform others over time. This paper synthesi...
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ژورنال
عنوان ژورنال: Revista Eletrônica de Estratégia & Negócios
سال: 2014
ISSN: 1984-3372,1984-3372
DOI: 10.19177/reen.v7e12014p.242-262